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A recent commission for Welsh cancer charity Tenovus proved to be a fun day for all concerned. The brief had been to create a set of bright, lively images on a pink theme against a white background, to use in their promotional literature for the upcoming Breast Cancer Awareness Month in October this year. The charities designer Amanda Pritchard had some good ideas for the pictures and had put in a lot of hard work to source her pink props.
The models were to be staff from the charity. This was a slight concern to me as experience has shown that working to tight deadlines with models unused to being in front of the camera could prove problematic and more often than not would not produce the required images. It does take a particular type who can pose and turn on a smile to order in front of a camera.
On the day of the shoot I set up my studio in the charities boardroom. A pristine white background lit by four Elinchrom studio Flash units….My trusty two old Elinchrom 500′s and two new Elinchrom BX 500 Ri’s. Two lights were used on the background to provide a clean white, whilst two lights lit and filled the subjects. Test shots were fine and then the models went in front of the camera. The law of sod came into play and one of my brand new Elinchrom BX 500 Ri’s refused to fire. It had only ever been tested and never used in anger before. Anyway a quick re set of the lights was called for, with just one flash in a 120 cm softbox now lighting the models.
We started slowly with just single shots and built up to the more complex groups. Pink feathers flew as Amanda directed and with a little persuasion from us both the models quickly got into the spirit of the shoot. All the volunteers were well up for it and had been well briefed on what was wanted and they came up with goods! Excitedly they came into the studio searching out their favourite props with which to pose and then came alive in front of the camera. As a photographer I couldn’t have asked for more from professionals. What a great bunch of people. Eager and enthusiastic, they all obviously wanted to do their best for the charity they care about and ultimately help the people the charity cares for. My concerns on this occasion were I’m pleased to say, totally unfounded.
I was more than pleased with the resulting images, as was Amanda, who has used the images in the various packs and promotional literature promoting next months Breast Cancer Awareness Month. I’ve included a small selection of the images with this post but you can view the images as used or even get involved and support a very worthy cause by visiting the Tenovus BCAM site at: http://www.tenovus.com/get-involved/breast-cancer-awareness-month.aspx
From the commissioning clients point of view, the secret to getting what you want from a shoot lies in the quality of the brief that the photographer receives. It lies in communication between client and photographer, sometimes from inception right through to the day of the shoot. I’ve received briefs that are little more than diary entries, date and time, and been met with a quizzical look when I’ve asked for more details. From the photographers point of view there is nothing worse than arriving at a shoot with little or no information about what is happening and being met with the question ” What do you want do?” The client has probably been involved in setting up the event for weeks if not longer and knows exactly who is who and in the words of Nesa, “What’s occurring?” unlike the photographer. This sounds to me like a topic for another time so stay tuned and I’ll expand at a later date.
Suffice to say that I was kept informed of the requirements and expectations of the Tenovus shoot and I think the results benefited hugely from that involvement.
As an aside, the faulty Elinchrom is now working perfectly. The lights had been purchased on over a twelve month before and other than testing them they had never been used. They were still in guarantee and Elinchrom even repaired a wire I broke whilst swapping flash tubes to test the units, free of charge. Can’t fault the service there either.
the digitaltog.
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